Wingtip
Hyperlaunch Delivers Wingtip Activation for Blockpool in Record Time
Overview
In an impressively short timespan, Hyperlaunch conceived, branded, designed, and delivered the Wingtip activation—a groundbreaking blockchain-based app for Blockpool. Developed specifically for SXSW, the app allowed fans to tip artists in Audiocoin (ADC) during live performances, showcasing blockchain technology’s real-world potential in the music industry.
The Challenge
Blockpool needed an innovative and rapid way to demonstrate their blockchain integration technology at SXSW, one of the music industry’s most influential events. With only weeks to go before the festival, they turned to Hyperlaunch to create and deliver a fully functional app that could handle real-time transactions, provide a seamless user experience, and be ready for deployment across app stores.
The Solution
Hyperlaunch took on the challenge by rapidly ideating, branding, designing, and developing the Wingtip app in just two weeks. Key steps included:
- Rapid Ideation and Branding: We quickly conceived the idea for the app, developed the Wingtip brand, and created a visual identity that resonated with the vibrant SXSW atmosphere.
- Fast-Track Design and Development: Using Expo and React Native, we designed and built the app efficiently, ensuring it was polished and ready for both iOS and Android platforms.
- Seamless App Store Delivery: Despite the tight timeline, we successfully navigated the complexities of app store submissions, delivering the Wingtip activation in time for SXSW.
The app’s features included geo-fencing technology to ensure fans were physically present at performances, seamless onboarding via social login providers, and automatic setup of an ADC wallet with tokens ready for use during the festival.
Technical Details
- React Native & Expo: Enabled rapid cross-platform development without compromising on performance or user experience.
- Express.js API: Managed social authentication, blockchain transactions, and geo-fencing, ensuring a smooth and secure user experience.
- Blockpool API Integration: Facilitated real-time Audiocoin transactions, effectively demonstrating the practical application of blockchain technology in a live event setting.
Results
The Wingtip activation was a resounding success at SXSW, with over 60 artists and thousands of fans engaging with the app. This project highlighted Hyperlaunch’s core strength: delivering high-impact activations at lightning speed, which is essential in today’s fast-paced tech environment.
Chris Garrett, CEO of Hyperlaunch, remarked, “The Wingtip activation at SXSW perfectly embodies what Hyperlaunch is all about. We rapidly conceive, design, and launch groundbreaking solutions, and we believe blockchain-powered micro-payments are set to revolutionise creator-lead industries. Wingtip provided a compelling first glimpse of that future.”
Conclusion
The Wingtip activation is a testament to Hyperlaunch’s ability to deliver innovative, market-ready solutions under extreme time constraints. By turning a complex concept into a fully functional app in just two weeks, Hyperlaunch demonstrated its expertise in rapid go-to-market strategies. For companies looking to quickly bring disruptive ideas to life, Hyperlaunch is the partner that delivers.