Adventure Discount — Hyperlaunch

Hyperlaunch Develops Innovative Activation for Toyota’s RAV4 Launch

Overview

When Toyota’s creative partner, Happiness Brussels, needed an innovative way to promote the new RAV4 Black Edition, they turned to Hyperlaunch. The challenge was to create an engaging digital activation that aligned with the RAV4’s adventurous spirit. Hyperlaunch responded with the “Adventure Discount” app—a unique, location-based discount program that calculates savings based on the “adventurousness” of a user’s location. This app, available for both iOS and Android, generated significant engagement, with over 10,000 downloads in its first month and a nomination for a prestigious Cannes Lions award.

Screenshots of the Adventure Discount app

The Challenge

Toyota sought a fresh approach to promote the new RAV4 Black Edition, a model that embodies both urban sophistication and rugged capability. They needed a concept that would resonate with their target audience and showcase the vehicle’s adventurous character. Happiness Brussels came to Hyperlaunch with a broad idea: develop an app that rewards users with discounts based on the adventurousness of their locations. The challenge was to transform this concept into a fully functional, engaging app that could deliver real-time discounts up to €5,000, redeemable at Toyota dealerships.

The Solution

Screenshots of the Adventure Discount claim flow

Hyperlaunch took the initial idea and developed a comprehensive solution through a series of strategic steps:

Algorithm Development: We created a custom algorithm to calculate discounts based on various factors, such as elevation, terrain, and distance from major population centers. This ensured that users visiting more remote and challenging locations would receive greater discounts, directly aligning with the adventurous theme of the RAV4.
Cross-Platform App Development: Using React Native, we developed a robust app for both iOS and Android platforms, ensuring a seamless user experience across devices. The app integrated Google Maps to log user locations and calculate corresponding discounts automatically.
Back Office Portal: We built a back office portal for Toyota dealers, allowing them to verify discount codes efficiently, streamlining the redemption process.
Seamless Deployment: The app was quickly launched on both the Apple iTunes Store and Android Market, generating over 10,000 downloads within the first month, a testament to its popularity and the effectiveness of our marketing strategy.

Technical Details

React Native: Enabled efficient cross-platform development, ensuring rapid delivery and a consistent user experience on both iOS and Android devices.
Custom Algorithm: Developed to calculate discounts programmatically based on geolocation data, including elevation, terrain type, and distance from urban areas, making the discount system both fair and engaging.
Google Maps Integration: Provided real-time location tracking and mapping functionality, enhancing user engagement by visually displaying adventurous routes and destinations.

Results

The Adventure Discount app exceeded all expectations, both in terms of user engagement and business impact:

10,000+ Downloads: Achieved within the first month of launch, demonstrating strong consumer interest and engagement.
Significant Sales Impact: Contributed to Toyota’s robust sales performance, with the app being used over 1,000 times in the first month to calculate discounts and facilitate 110 RAV4 sales in a declining market.
Industry Recognition: Nominated for a Cannes Lions award, highlighting the app’s creativity and innovation in digital marketing.

Client Testimonials

Ramin Afshar, Creative Lead at Happiness Brussels, said, “Hyperlaunch’s ability to transform a basic creative concept into a fully realized digital activation was truly remarkable. Their technological prowess and visionary approach turned our idea into an award-nominated app that has set a new benchmark for automotive promotions.”

Chris Garrett, CEO, Hyperlaunch, added, “It was a fantastic opportunity to apply our creative technology skills to a prestigious brand like Toyota. Developing the Adventure Discount app allowed us to push the boundaries of what’s possible in mobile engagement, and we’re proud of the impact it had both on the market and within the industry.”

Conclusion

The Adventure Discount app is a prime example of Hyperlaunch’s capability to deliver innovative, high-impact solutions under tight deadlines. By turning a vague creative idea into a fully functional, market-ready app, Hyperlaunch demonstrated its expertise in blending creativity with technology to deliver real business results. For brands looking to stand out in competitive markets, Hyperlaunch provides the technological edge to make bold ideas a reality.